Social Responsibility in Gambling Policy

  • Air Ambulance Promotions Ltd. operates an in-house lottery with the sole purpose of raising funds for the Kent, Surrey & Sussex Air Ambulance Trust, Registered Charity No. 1021367.
  • Air Ambulance Promotions Ltd. are committed to ensuring that the lottery is operated in a secure, fair and socially responsible way and to endorsing responsible gambling amongst its members.
  • The Gambling Commission regulates gambling in the public interest. The regulatory framework introduced by the Gambling Act 2005, is based on the following licensing objectives:
  • Preventing gambling from being a source of crime and disorder, being associated with crime and disorder, or being used to support crime.
  • Ensuring that gambling is conducted in a fair and open way.
  • Protecting children and other vulnerable persons from being harmed or exploited by gambling.
  • Ensuring the promotion of social responsibility in gambling.
  • This document sets out the approach that Air Ambulance Promotions Ltd. adopts to ensure we approach gambling activities in a socially responsible way.

1. Preventing gambling from being a source of crime and disorder
When an individual joins the lottery we will check that:
  • The individual is aged 16 or over.
  • The individual is resident in the UK.
We also:
  • Retain the right to cancel any membership should we suspect criminal activity.
  • Limit the maximum number of entries to 20 per person per week.
  • Ensure all lottery related computers and software is password protected and accessible only by authorised members of staff.
  • Adopt a strict and thorough reporting procedure if a member of staff and or another operator is found to be in any way operating in an illegal or suspicious manner.
2. Ensuring that gambling is conducted in a fair and open way
We will ensure that:
  • Players have access to clear information on matters such as the rules of the lottery, the prizes that are available and the chances of winning.
  • The rules are fair.
  • Any advertising and promotional material is clear and not misleading.
  • The results are made public.
  • We use tried and tested lottery software to administer our lottery using a software supplier that uses a random number generator in line with Gambling Commission regulations.

3. Protecting children and other vulnerable persons from being harmed or exploited by gambling.
We will use our best endeavours to address the following issues:
  • Underage gambling. It is illegal for individuals under the age of 16 to enter into a lottery. If for whatever reason, upon winning an individual is unable to prove that they are 16 or over then any winnings will be forfeited. Each lottery membership form has a compulsory date of birth section which must be completed before the membership is accepted. Sales staff, including our canvassers, are trained to avoid persons who are or who appear to be under 16.
  • Vulnerable persons. Staff, including our canvassers, are trained to detect vulnerability in potential customers and politely decline offers of support from such individuals. People particularly at risk include the elderly, mentally disabled and those under the influence of drugs or alcohol.
  • Underage staff. Air Ambulance Promotions Ltd. does not employ anyone under the age of 16 years, as paid staff, canvassers or volunteers.
  • Marketing. To ensure that our lottery does not appeal to children or young people, careful attention is paid to the design and content of our marketing material.

4. Promotion of social responsibility in gambling
Air Ambulance Promotions Ltd. takes the following steps to ensure the promotion of social responsibility in gambling:
  • Self exclusion. On request, we will close any player’s lottery membership(s) for a minimum period of six months during which time the membership(s) cannot be reinstated. During this period we will also try to ensure that the individual does not attempt to open a new membership.
  • Air Ambulance Promotions Ltd. has imposed limits on the number of entries (20 per week) into the lottery that can be purchased by an individual.
  • Access to player history. We will provide any player with a full history of their lottery membership, including complete payment and winnings history upon request.
  • Provide information on gambling support organisations. We will provide contact details or links on our website or via other appropriate media to GamCare and other relevant / appropriate organisations.
  • Self-help and awareness information. We will provide self-help and awareness information on our website or other appropriate media together with links to or contact details of GamCare and other relevant / appropriate organisations.
  • Contribution to research and public education. Through our membership to the Lotteries Council, we regularly contribute to the Responsible Gambling Trust to fund research and public education on the risks of gambling and how to gamble safely.

Louis Parvin

“So many people helped and looked after us but I honestly believe the actions of the Air Ambulance saved his life. It’s frightening to think the service just relies on...

Read on
More life-saving stories Get involved today