Many companies find CRM/affinity schemes are the most cost-effective way to sell their products and enhance their brand image. *Research shows that CRM partnerships are more likely to persuade customers to buy a brand than tie-ups with sports music or fashion. (Third Sector 2011)
A CRM partnership with the Kent, Surrey & Sussex Air Ambulance will enable your company to connect with customers, gain a great presence in the community and engage with new audiences. In many cases, a company will sell its product at a fixed price, and the customer is informed that a percentage of the sale will be donated to the charity.
A variation on this might be where a defined group of air ambulance supporters are offered a discount on the sale price if they produce a membership card. Either way, the same results accrue - increased sales and public goodwill for your business.
For more information about cause-related marketing just contact the corporate fundraising team firstname.lastname@example.org