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Air Ambulance Kent Surrey Sussex
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Take part in our 30 for 30 Challenge

31st Jul 2020

This September, we’re inviting residents of Kent, Surrey, Sussex and beyond to take part in our 30 for 30 Challenge.

Launched to celebrate our 30th anniversary and to help raise vital funds, the 30 for 30 Challenge encourages participants to create their own 30-themed fundraiser during the 30 days of September. The fundraiser is focused on health and well-being, encouraging supporters to get up and get active, or take up a challenge that focuses on promoting well-being, like learning a new skill.

From giving up a favourite treat for 30 days to running 30 miles, taking on a 30-minute fitness challenge or reading 30 new books, the 30 for 30 Challenge is open to everyone.

And through sponsorship from family, colleagues and friends, we hope that the 30 for 30 Challenge will help us raise much-needed funds. In April, we launched our Coronavirus Emergency Appeal to cover the additional costs of operating our world-class pre-hospital emergency response service safely during the pandemic, and to cover a significant shortfall in our income resulting from the cancellation of all major fundraising events. 

Although the Appeal has raised over £1m to date, enabling us to be fully operational at all times, we are still facing a shortfall of £1.9m that we must raise to ensure we can continue to save lives 24 hours a day, 7 days a week.

Commenting, KSS CEO David Welch, says: “This has been a momentous year for KSS. In February, we were honoured to receive a visit from HRH The Princess Royal, to launch our 30th year, and in March we became the first UK Air Ambulance service to be rated Outstanding by the Care Quality Commission (CQC) across all five of its inspection criteria.”

“And then Coronavirus; an unprecedented challenge that has impacted us all. With a robust pandemic plan in place, we have been able to continue to support the NHS and serve our communities without interruption throughout this period - but the additional costs and loss of fundraising income are significant, and for the first time in our 30-year history we have had to launch an emergency fundraising appeal.”

Lynne Harris, Executive Director of Income Generation adds:

“We had a number of special events planned for this summer to celebrate our 30th anniversary and to thank the community for the wonderful support we receive. Although our plans have had to change, we hope that the 30 for 30 Challenge is a way for us to still celebrate this milestone and to help us raise critical funds, whilst being active and focusing on our well-being too.”

“Thanks to extraordinary public support, over the last 30 years we have treated more than 30,000 patients with our world class, life-saving emergency care. Now, we are appealing for your help to make sure we can continue to be there for the next 30,000 patients who need us. Coronavirus has drastically impacted our fundraising plans in so many ways – including the decision to stop all canvassing activity for our lottery and our planned store collections, prioritising the health and safety of our canvassers, volunteers and the public that supports us. As a result, we have had to create new, innovative fundraising initiatives and we hope that the local community will get behind our 30 for 30 Challenge and help us to secure our future.”

How to take part in the KSS 30 for 30 Challenge

It couldn’t be easier to get involved. Simply make up an activity inspired by the number 30. You could do something for 30 days, a 30-hour run, walk or hop, anything, so long as it revolves around the number 30. You could even test your willpower by giving up your favourite treat for a whole 30 days. Then encourage your friends and family to sponsor you for your 30 for 30 efforts and raise vital funds. We’re launching 30 for 30 on 1st September as it’s a month with 30 days in, but you can take on your challenge at any point.

Remember to tag us on social media @airambulancekss with any photos or videos of your challenge. You can email them to us as well at

Click here to find out more.

You could challenge yourself to read 30 books
You could challenge yourself to read 30 books
Or take on a 30-minute fitness challenge
Or take on a 30-minute fitness challenge